Frequently Asked Questions
Welcome to the T.O.M Digital Marketing FAQ page. We’ve compiled answers to the most common questions our clients ask—so you can move forward with confidence and clarity.
General Questions
Q: What does T.O.M stand for?
A: T.O.M stands for “Top Of Mind”—because that’s exactly where we aim to keep your business when potential customers are searching online.
Q: Who do you work with?
A: We serve a wide range of small to mid-sized businesses including law firms, restaurants, authors, transportation companies, financial advisors, garden centers, and more. If your business has an online presence (or needs one), we’re here to help.
Q: Do I need to sign a long-term contract?
A: Nope! We operate on a month-to-month basis. Our goal is to deliver results that make you want to stay—not lock you into something you don’t love.
Website Design
Q: What platform do you build websites on?
A: All of our websites are built on WordPress and fully SEO-optimized. You’ll own the site, and we’ll host and manage it unless you prefer otherwise.
Q: Can I update the website myself?
A: Yes. We provide login access and training if needed. Or you can choose to have us maintain the site for ongoing updates and edits.
Q: How long does it take to complete a website?
A: It depends on the package, but most websites are completed within 2 to 6 weeks from start to launch.
SEO & ADS
Q: How long does SEO take to show results?
A: SEO is a long-term strategy. You can usually expect noticeable improvements in 3–6 months, with continued growth over time.
Q: What’s the difference between SEO and Google Ads?
A: SEO builds organic (free) traffic over time. Google Ads provide immediate visibility for a fee. We recommend running ads while SEO gains traction for the best short- and long-term results.
Q: Do you provide ad copy and creative?
A: Yes. We write and design all creative materials for your campaigns and continuously test for optimal performance.
Social Media & Email
Q: What platforms do you post to?
A: We post to Facebook, Instagram, LinkedIn, X (Twitter), and Google Business Profile. TikTok and YouTube Shorts are also available upon request.
Q: Do I need to provide content?
A: Not necessarily. You can send us photos and videos, or we can create posts using stock content, your website materials, and branded graphics. If you’re in NJ and spend $649+/month, we’ll come to you for monthly photo/video shoots.
Q: Can you write and send email newsletters for me?
A: Yes! We offer full-service email marketing—planning, writing, designing, and sending up to four newsletters per month.
Billing & Support
Q: How do I get started?
A: Just contact us through our form or email. We’ll schedule a quick discovery call and send you a proposal tailored to your goals.
Q: How does billing work?
A: We send invoices monthly via email. You can pay via credit card, bank transfer, or apply for financing with terms through our payment partners.
Q: What if I have questions or need help?
A: We’re here for you. Reach out via email at support@alwaystopofmind.com or text/call us at (908) 336-5776.
Still Have Questions?
Contact us and we’ll be happy to help.