Facebook AdsBuilt forBooked Jobs.
Cheap leads that never answer the phone don’t grow a business. We build Facebook and Instagram campaigns around the result that actually turns into revenue, then track every lead from the ad to the job.
Management from $150/month with SEO or Premium Social. No long-term contract.
- fAd seen in your areaFacebook and Instagram feedsShown
- ☎Tap to callStraight to your phoneCalling
- ✉Missed? Texted backAutomatic reply in secondsSent
- ✓Estimate scheduledLogged in your CRMBooked
- $Cost per leadReported every weekTracked ↗
- ★★★★★ 52 Five-Star Google Reviews
- Facebook + Instagram
- No Long-Term Contracts
- You Approve Every Ad
- Weekly Reporting
A Cheap Lead Isn’t a Good Lead. A Booked Job Is.
Facebook will happily sell you lots of low-cost form fills. The question is how many of them pick up the phone, get an estimate, and pay you. That’s the number we manage to.
Forms nobody follows up on
Instant forms are easy to submit and easy to forget. Plenty of names, not many conversations.
Ads where nobody’s buying
Automatic placements can push budget into networks and spots that rarely produce a real customer.
The same ad for months
People see it again and again, stop noticing, and your cost per lead creeps up while nobody’s watching.
Leads that go cold
A missed call from an ad with no text back is a lead you paid for and handed to a competitor.
No link to booked jobs
If ad leads never get matched to your CRM, nobody can say which ads brought in paying customers.
Reach and likes, not leads
Impressions look great in a report. They don’t tell you what a phone call or a booked job is costing you.
Target. Test. Follow the Lead to the Job.
The same hands-on process we use for the home service businesses we manage, built around calls and booked work instead of vanity metrics.
Pick the right result
Calls, forms, or messages: we choose the campaign goal based on what turns into jobs for your business, not what looks cheapest in Ads Manager.
Build, you approve
Audience, service area, placements, and creative built from real photos and video of your work. You see every ad before it goes live.
Report and refine weekly
Spend, click-through rate, and cost per lead with platform and age splits, plus two or three specific fixes every time we report.
Everything It Takes to Run Ads That Pay Off
One flat fee covers the build, the creative direction, the tracking, and the weekly care.
The right campaign goal
Call, lead form, or message campaigns chosen around what books jobs, and changed if the data says otherwise.
Local targeting
Your service area, the right age ranges, and audiences tuned as we learn who actually calls.
Facebook and Instagram, on purpose
Budget goes where your customers are scrolling, with low-quality placements left out.
Ads built from your real work
Before-and-after photos, short videos, and clear offers, refreshed before people get tired of seeing them.
Pixel and conversion setup
Meta Pixel and conversion events set up correctly, so Facebook learns from real leads instead of guesses.
CRM cross-checks
We match ad leads against your CRM to see which ones became estimates and jobs, and fix the gaps.
Ongoing ad testing
New headlines, images, and offers tested against your best ad, so performance keeps improving.
Weekly reports with fixes
Spend, CTR, cost per lead, and platform and age splits, with two or three clear next steps.
One Flat Fee. Less When You Bundle.
A flat monthly management fee, never a percentage of your ad spend. Your ad budget is paid directly to Meta, so you always see exactly what was spent.
Facebook and Instagram ads, built and managed on their own.
- Campaign strategy and build
- Facebook and Instagram placements
- Local audience targeting
- Ad creative direction and testing
- Meta Pixel and conversion setup
- Ads you approve before launch
- CRM lead cross-checks
- Weekly reporting with clear fixes
- No long-term contract
The same management when you also have Premium Social Media Management or an SEO plan.
- Everything in Meta Ads Management
- $50 off every month
- With Premium Social: your best posts and videos turned into ads
- With SEO: one strategy across search and social
- No long-term contract
Ad spend is separate from the management fee and is billed by Meta directly to your card. Bundle pricing applies with Premium Social Media Management or any SEO & AI Search plan.
Content Builds Trust. Ads Put It in Front of Buyers.
Your social posts and videos give your ads proof to work with. Pair Meta Ads with Premium Social or SEO and management drops to $150 a month.
Every Lead Followed All the Way to the Job.
Most agencies hand you a cost per lead and call it a day. We look at what happened next, because a lead only matters if it turns into work.
- Ad leads matched against your CRM and pipeline
- Missed calls texted back automatically with LeadCloser
- Follow-up gaps flagged, with a fix for each one
- A dedicated tracking number recommended, so ad calls are counted separately
- SpendAgainst your budget
- Click-through rateIs the ad stopping the scroll?
- Cost per leadCalls, forms, and messages
- Facebook vs InstagramWhere your leads come from
- Age and genderWho actually responds
- Placement spendNo budget in low-quality spots
- Best and worst adsRanked by cost per lead
- Ad fatigue checkRefresh before results slide
- Next testNew image, video, or offer
- Two or three clear fixesWhat we’re changing and why
- CRM follow-up gapsLeads that need a second touch
- Budget adviceOnly when the data supports it
What Business Owners Say
“He was extremely knowledgeable and took the time to clearly explain how my website, SEO, Google reviews, and social media management all work together to help grow my business. He didn't just try to sell a service, he made sure I understood why each piece is important…”
“TOM Marketing has boosted our online presence and patient bookings with top-notch social media and SEO services. Their team is knowledgeable and efficient, making digital marketing a breeze. Highly recommend!”
“Love working with TOM digital marketing. They have been servicing my SEO and building my website. I really love how they pay attention to detail and how thorough they are.”
“Andrew was incredible in taking time to sit down with me and really break down what SEO means and how it's impacting my business. He gave me a quick and easy step by step process for what to do next at an incredible price.”
“Organized, creative and well informed on the ins and outs of the world of social media. Andrew has become a key player in our company's marketing team!”
“Andrew is tremendously knowledgeable and professional. His company offers so many great services and on any budget. He is truly a pleasure to work with and his advice has helped us receive more web traffic than ever!!”
“I engaged Andrew for my social media recently. He makes setting up super easy.”
“I highly recommend Andrew for all your digital marketing needs. He is fantastic at what he does! Very knowledgeable and passionate about helping you grow your presence online. Easy to talk to and truly cares about you and your business.”
“He was extremely knowledgeable and took the time to clearly explain how my website, SEO, Google reviews, and social media management all work together to help grow my business. He didn't just try to sell a service, he made sure I understood why each piece is important…”
“TOM Marketing has boosted our online presence and patient bookings with top-notch social media and SEO services. Their team is knowledgeable and efficient, making digital marketing a breeze. Highly recommend!”
“Love working with TOM digital marketing. They have been servicing my SEO and building my website. I really love how they pay attention to detail and how thorough they are.”
“Andrew was incredible in taking time to sit down with me and really break down what SEO means and how it's impacting my business. He gave me a quick and easy step by step process for what to do next at an incredible price.”
“Organized, creative and well informed on the ins and outs of the world of social media. Andrew has become a key player in our company's marketing team!”
“Andrew is tremendously knowledgeable and professional. His company offers so many great services and on any budget. He is truly a pleasure to work with and his advice has helped us receive more web traffic than ever!!”
“I engaged Andrew for my social media recently. He makes setting up super easy.”
“I highly recommend Andrew for all your digital marketing needs. He is fantastic at what he does! Very knowledgeable and passionate about helping you grow your presence online. Easy to talk to and truly cares about you and your business.”
Straight Answers About Facebook and Instagram Ads
How much does Meta Ads management cost?
Meta Ads management is $200 a month on its own, or $150 a month when you also have Premium Social Media Management or one of our SEO & AI Search plans. It’s a flat fee, not a percentage of your ad spend.
Is ad spend included?
No. Your ad budget is separate and is billed by Meta directly to your card, so you always see exactly what was spent.
Do the ads run on Facebook and Instagram?
Yes. We run your ads on Facebook and Instagram and keep budget out of placements that rarely produce real customers.
Should my ads use lead forms or phone calls?
It depends on your business. Forms often look cheaper, but calls can turn into booked jobs more often. We choose the goal based on what actually becomes revenue for you, and we change it if the data says so.
Will I see the ads before they run?
Yes. Nothing goes live until you approve the ads, the audience, and the budget.
How often will I get a report?
Weekly. Each report shows spend, click-through rate, and cost per lead with platform and age splits, plus two or three specific changes we’re making next.
Do I have to sign a long-term contract?
No. We don’t do contracts because we don’t need to. Management is month to month.
Ready to Be the Business They Find First?
Tell us a little about your business. We’ll come back with an honest look at where you stand and what would move the needle.
- How you show up on Google, Maps, and AI answers
- Where your website is losing leads
- What happens to leads after they reach out
- A clear plan with transparent pricing and no contract