Frequently Asked Questions.
Straight answers to the questions business owners ask us most, so you can move forward with confidence and clarity. Based in Lakehurst, NJ, we work with businesses in Ocean County, Monmouth County, across New Jersey, and nationwide.
General Questions
What does T.O.M stand for?
T.O.M stands for “Top Of Mind,” because that’s exactly where we keep your business when potential customers are searching online.
Who do you work with?
We work with small and mid-sized businesses, including home service contractors, law firms, restaurants, authors, transportation companies, financial advisors, garden centers, and more. If your business has an online presence, or needs one, we can help.
Do I need to sign a long-term contract?
No. We work month to month. We don’t do contracts because we don’t need to. Our goal is to deliver results that make you want to stay.
Do you only work with New Jersey businesses?
No. We’re based in Lakehurst, New Jersey and visit clients in person across the state, but we serve businesses anywhere in the United States. See our service areas.
Website Design
What platform do you build websites on?
All of our websites are built on WordPress and are SEO friendly, mobile optimized, and ready for AI search. You own your website. We can host and manage it for you for $13 a month, which includes SSL, daily backups, a global CDN, and 99.9% uptime.
How much does a website cost?
Websites start at $999 for 5 pages, $1,500 for 10 pages, and $2,000 for 20 pages. Every website starts with a no-obligation homepage design, so you see it before you commit. See website pricing.
Can I update the website myself?
Yes. We provide login access and training if you need it, or you can have us handle ongoing updates and edits.
How long does it take to build a website?
Standard delivery is 2 to 3 weeks after we receive everything we need, such as logos, content, approvals, and logins. Larger websites can take up to 6 weeks from start to launch.
SEO & Ads
How long does SEO take to show results?
SEO is a long-term strategy. In our client data, Google impressions usually start moving in months 1 to 3, clicks follow in months 4 to 6, and growth compounds from months 7 to 12. Most clients see noticeable improvement within 6 to 12 months.
How much does SEO cost?
Our SEO plans are $499, $799, and $1,199 a month. Every plan includes Google Business Profile optimization, on-page optimization, link optimization, indexing, AI search optimization, and monthly reporting. Compare SEO plans.
What is AI search optimization (AEO and GEO)?
It means making your business easy for AI tools like Google AI Overviews and ChatGPT to understand, trust, and cite. It’s built on the same fundamentals as good SEO: a clean technical foundation, helpful content, local visibility, authority signals, and structured information. We treat it as part of SEO, not a separate product.
What’s the difference between SEO and Google Ads?
SEO builds organic (free) traffic over time. Google Ads give you immediate visibility for a fee. We recommend running ads while SEO gains traction for the best short-term and long-term results.
How much does ad management cost?
Google Ads management is $300 a month, or $150 a month when combined with SEO. Facebook and Instagram ads are $200 a month, or $150 a month when combined with Social Media Premium or SEO. Your ad spend is paid directly to Google or Meta, separate from our fee.
Do you provide ad copy and creative?
Yes. We write and design all creative for your campaigns and keep testing to improve performance.
LeadCloser
What is LeadCloser?
LeadCloser is our all-in-one sales and marketing platform. It captures leads from your website, calls, and messages, responds instantly, automates follow-up, manages every conversation in one place, books appointments, and keeps opportunities moving.
How much does LeadCloser cost?
LeadCloser CRM is $99 a month and LeadCloser Lift Off is $249 a month. Both start with a 30-day free trial. See LeadCloser plans.
Billing & Support
How do I get started?
Request your free growth review or contact us. We’ll schedule a quick discovery call and send you a proposal built around your goals.
How does billing work?
We send invoices monthly by email. You can pay by credit card or bank transfer (ACH).
How do I cancel?
Every plan is month to month. To cancel, send us written notice at least 30 days before your next billing cycle. Read our cancellation policy.
What if I have questions or need help?
We’re here for you. Email us at support@alwaystopofmind.com or call 732-831-7159.
Still Have Questions?
Talk to a real person. We’ll give you a straight answer, even if it’s “you don’t need us yet.”
Ready to Be the Business They Find First?
Tell us a little about your business. We’ll come back with an honest look at where you stand and what would move the needle.
- How you show up on Google, Maps, and AI answers
- Where your website is losing leads
- What happens to leads after they reach out
- A clear plan with transparent pricing and no contract
Social Media & Email
Which platforms do you post to?
We post to Facebook, Instagram, LinkedIn, X (Twitter), and your Google Business Profile. TikTok and YouTube Shorts are available on request.
Do I need to provide content?
Not necessarily. You can send us photos and videos, or we can create posts using your website materials and branded graphics. Qualifying New Jersey clients get in-person photo and video shoots, and Social Media Premium includes a monthly visit from our professional video team.
How much does social media management cost?
Social Media Starter is $189 a month for 15 graphic posts. Social Media Premium is $900 a month and adds 8 video posts, a monthly professional video visit, and AI replies. Compare social plans.
Can you write and send email newsletters for me?
Yes. Email marketing is $150 a month for four emails we design and write, posted to the email software you choose. Additional emails are $40 each. See email marketing.