Stone Brook Case Study: +106% Organic Clicks | T.O.M
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Stone Brook Garden Center & Landscape Supply +106% Organic Clicks in One Season

Garden center & landscape supplySaddle Brook, NJSEO + contentMay–Aug, 2025 vs 2026
+106%organic clicks from Google
+459%Google impressions
11,257page-one keywords, up from 1,986
The client

About Stone Brook Garden Center & Landscape Supply

Stone Brook is a family-run garden center and landscape supply yard in Saddle Brook, New Jersey, selling everything from bulk landscape materials to seasonal plants, lawn care, and propane refills. Like most garden centers, its busiest months are concentrated in spring and summer, when people search for plants, mulch, and supplies near them.

Visit Stone Brook Garden Center

What we did

  • Designed and built the Stone Brook website on WordPress
  • Ongoing SEO with fresh content published every month
  • Product, service, and seasonal pages aimed at local “near me” searches
  • Google Business Profile optimization and monthly Google posts
  • Monthly reporting with a dashboard linking every asset
The results

Before and After

Organic clicks
Before: 1,505
After: 3,097
Google impressions
Before: 50,549
After: 282,785
Page-one keywords
Before: 1,986
After: 11,257

Season-matched, Stone Brook’s organic clicks more than doubled and Google showed the site more than five times as often. Page-one keywords grew more than fivefold, which means far more of the searches people make for plants and landscape supplies now land on Stone Brook.

Comparisons are season-matched: the same calendar months, year over year, because local demand swings with the seasons. We never publish illustrative numbers as real results.

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