The short version: RealtyCoworker is an AI-powered assistant built by T.O.M Digital Marketing for real estate agents and brokers. It answers calls, texts back missed calls, follows up with leads, books consultations, and keeps every buyer and seller in one place, so you can stay focused on showings, listing appointments, and closings.
Why We Built RealtyCoworker
We work with local businesses across Ocean County and Monmouth County every day, and the same problem shows up in almost every industry: most leads call, and most missed calls never call back. In real estate, that problem is even sharper. You are in a showing, at a closing, or driving between listings when a new buyer or seller finally reaches out. If nobody answers, that person usually calls the next agent on the list.
Hiring a full-time assistant is expensive, and juggling five separate apps for calls, texts, email, social posts, and a CRM wastes hours every week. So we built one tool that works like a coworker who never takes a day off. You can see it at realtycoworker.com.
A Day on the Job With RealtyCoworker
The easiest way to explain what RealtyCoworker does is to walk through a normal day for a busy agent.
- 9:12 AM, you are in a showing. A new caller rings. The AI Voice Assistant picks up, asks whether they want to buy, sell, or book a consultation, captures their timeline, area, and budget, and offers a time on your calendar.
- 10:40 AM, you are on another call. A call slips through. Missed-Call Text Back sends the caller a friendly text seconds later, so the conversation keeps going.
- 12:15 PM, you are grabbing lunch. Last weekend’s leads get their next check-in on schedule through Automated Lead Follow-Up. When someone replies, you get a notification.
- 2:30 PM, you are driving between listings. A visitor on your website asks about the market. The AI chatbot answers, asks about timing and budget, and offers a time to talk.
- 3:30 PM, you are at a listing appointment. People comment on your new listing reel. Each one can get a public reply and a DM with the details, and your Google reviews can get a thank-you reply automatically.
- 4:45 PM, you are at a closing. Your new past client gets a Google review request at the timing you choose, and a home anniversary check-in is set for next year.
- 7:00 PM, you are at dinner. Your monthly market update goes out by email and text to the past clients and buyers who opted in.
- Saturday, you are hosting an open house. Guests sign in on a tablet instead of a paper sheet, and each one gets a thank-you text before they reach their car.
- Monday, you are back at your desk. Everyone from the week is waiting in one pipeline, sorted by stage, so you know exactly who to call first.
What Is Included
RealtyCoworker brings the tools most agents pay for separately into one login:
- AI Voice Assistant that answers and qualifies incoming calls
- Missed-call text back
- Automated lead follow-up by text and email
- Appointment booking calendar with confirmations and reminders
- AI website and messaging chatbot
- Social media planner for just-listed, open house, and just-sold posts
- Email and text marketing to segmented, opted-in lists
- Review, comment, and DM auto-replies, plus automated review requests
- Open house digital sign-in
- Ringless voicemail drop for opted-in contacts
- Lead pipeline and contact management, plus a mobile app
Every feature has its own explainer page on the RealtyCoworker features hub.
Built With Real Estate Guardrails
An AI assistant in real estate has to be handled carefully, and we designed RealtyCoworker with that in mind:
- Clear AI disclosure. We recommend setting up your assistant to tell callers they are speaking with your AI assistant. Urgent, sensitive, or complex matters are handed to you.
- No invented listings. Without an authorized MLS or IDX data connection, the assistant is set up not to claim it knows live inventory, prices, or showing availability. It books a consultation with you instead.
- Fair housing in mind. Qualifying questions focus on timeline, location, budget, and needs, and you stay in control of every script and template.
- Permission-based texting. Text marketing includes opt-outs, and A2P texting registration assistance is included with every plan.
Pricing
RealtyCoworker has two plans, and both include a 30-day trial, $15 in usage credits at sign-up, unlimited contacts, and unlimited users, so it works for a solo agent, a team, or a brokerage.
- RealtyCoworker Essentials: $99 per month ($990 per year when paid annually).
- RealtyCoworker Lift Off: $249 per month ($2,490 per year when paid annually). Adds 1:1 onboarding, priority chat support, setup of your pipeline, calendar, forms, and core automations, 100 AI voice minutes and 1,000 AI text and chat replies every month, $15 in usage credits every month, lower usage rates, and Facebook and Google ad management from one dashboard.
Paying annually saves 16.7%, which works out to two months free. Calls, texts, email sending, and AI usage beyond what is included are billed separately at usage rates. Full details are on the RealtyCoworker pricing section.
Earn by Referring Other Agents
Agents who already have a RealtyCoworker account can join the RealtyCoworker affiliate program and earn a 25% recurring commission on the subscription fees of the agents they refer. Refer four active, paying agents and you also get $99 off your own monthly subscription.
Frequently Asked Questions
Who is RealtyCoworker for?
It is designed for real estate agents, teams, and brokers who want every call, text, and web lead answered quickly without hiring more staff.
Does the AI pretend to be the agent?
No. We recommend that your assistant tells people they are speaking with your AI assistant, and it hands anything urgent or complex to you.
Who builds and supports RealtyCoworker?
RealtyCoworker is powered by TOM AI and built by T.O.M Digital Marketing in Lakehurst, New Jersey, the same team that runs SEO, websites, and paid ads for local businesses across Ocean County and Monmouth County.
Can I cancel?
Yes. You can cancel future renewals at any time by emailing your notice to drew@alwaystopofmind.com.
See It in Action
If you are a real estate agent or broker who is tired of missing calls and chasing leads, take a look at RealtyCoworker and watch the demo tour. Have questions first? Call us at (732) 831-7159 and we will walk you through it.
